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Top Small Business Website Design Tips for 2018

If you are a small business owner, it is paramount to have a well-designed website. With a well-designed site, you will attract more traffic and enjoy better rankings on major search results. It is the uniqueness of your site design that allows you to gain an edge over your competitors. This is why it is important to invest your resources in terms of time and money to ensure that you have a website design that stands out from the others. To assist you in this process, here are some Top Small Business Website Design Tips you should follow in 2018.

Ensure your website is easy to navigate

If your visitors find it hard to navigate through your website, they will simply go to your competitors’ sites. You have to make sure that your site design is friendly to all users. The best way to do this is to ensure that users do not waste time or have difficulties when looking for information they need. Your small business website should have a solid navigation that also assists the search engines to index your content and improve your visitors’ experience. You can make your site easy to navigate by linking back to the homepage from all pages, keeping vital information on top and improving your site footer.

Design For a Mobile-Friendly website

A large percentage of people are now using mobile devices to access the web. This means that if your website is not mobile friendly, it will not offer good value to visitors. You simply must have a mobile responsive website because it is through mobile devices that most traffic is expected to come in 2018. Make sure that your website is responsive to all mobile devices in order to take advantage of the high number of people using such devices.

Make your Home Page clutter free

Top Small Business Website Design TipsIt is important to note that visitors rarely read all the information on your website. They usually scan the pages, noting keywords and important sentences. With this in mind, it is necessary to have a web design that appeals to the emotion of your visitors instead of focusing on the word count. Your site home page should have less information for your visitors to read, remember or click. Only have information that your visitors can process and evaluate easily, understand what your site is all about, and what you expect them to do. This increases their chances of them taking the desired action. Use icons and images as another way of communicating your point to your target audience. One of our most important Top Small Business Website Design Tips is to design for your visitor’s convenience.

Application of colourful and strong fonts

The font used in a website determines its success to a significant extent. In 2018, it is advisable you use strong and colourful fonts. Such fonts give your site a strong visual emphasis that makes it not only attractive to visitors, but also makes them spend more time on it. This is more important owing to the fact that mobile devices have already taken control of the digital world. To enhance success, you need to have the key phrases and keywords emphasized using bright colours and bold fonts.

Integrate social interaction elements

Social networking sites have gained high-level popularity and it is expected that they will reach a new high in 2018. Therefore, it is necessary to ensure that your website integrates social interaction elements. This will encourage social interactions on your website, leading to more business. You can do this by using social media buttons that encourage your visitors to share your content, like your page, or post comments. It is also possible to have social media apps that connect to your website to allow instant interaction and sharing.

Apply site animation

Animation can have a great impact on making your website interface and ideas easy to understand. This is necessary because most visitors are in a hurry, so your site should convey important information fast. Animation also helps to convey complex ideas in an engaging manner. You can use storytelling, appealing images and other forms of animations to make your site information more understandable and make it friendly to users.

Top Small Business Website Design Tips for 2018

Bottom line

The most important thing to make your small business website a success is having all elements that make it user-friendly. This is a great way to attract more traffic and high referral rates.  We hope you have enjoyed these Top Small Business Website Design Tips!

 

This quick “Overview” video profiles some of the Gold Coast Business websites we have built. For Full Details, please see “Sample Gold Coast Business Websites”

And make sure you Check Out: Buying A Website: Avoid Buying A Lemon! below before you buy from me or anyone else.

 

Yes, you can buy it outright for as little as $195 or up to $495 for the “Rolls Royce” version. Price points are $195, $295, $395 or $495 depending on your needs and budget.  If you click the “Sample Websites” at the top, most of these are $495 sites, including videos and uploading to YouTube for greater exposure.  We also work with you to produce a couple of articles for your site – maybe profiling you, your product, what makes you different etc.  In terms of Gold Coast web design, our focus is more on getting new customers for you than having a flashy website no-one ever sees.

The $195 is basically an “online brochure” that allows you to add a website address to your business card and add pictures of your product to the website (effectively “expanding” your business card, eg, see products at www.mywebsite.com).

For the $395 and $495 versions, you can have a “custom” look including your pictures in the header (most websites / blogs are built from “templates” and so there can be hundreds of sites looking like yours).  Our Gold Coast website design custom themes include making you “look” different.

The big advantage with the $495 version is that you *might* get it for free; IF we can not get your site in the first 30 Google or Yahoo Results within 60 days of site completion, no charge.  This involves a lot of “behind the scenes” work and is the main difference between the $395 and $495 versions.

We do have a $595 Platinum Model, but many people may not need it.  For $595, we Guarantee a Page One Google Listing, which involves extra work and extra costs for me.  To be honest, the $495 website that Guarantees a Top 30 Google Listing usually results in several Top 30 Google Listings, at least one of which kicks on to a Page One Google Listing.  However, it depends largely on how competitive your Keywords are; we discuss this before sign up.

And, your Small Business Website will be ready in days not months!

We specialize in providing a Quality Solution at an Affordable price. You can get a cheap Gold Coast Business Website built, but it is just that – Cheap.  And a cheap image is not want you want for business.  Check below to find out why cheap business websites on the Gold Coast could destroy not only your business, but you personally!

To Get Your Small Business in front of people looking for exactly what you are selling – Please ring Terry on (07) 55 348 322, or email me at  [email protected] Look forward to working with and delivering a great small business Gold Coast website !

Testimonial

Terry has built two websites for me, getting Multiple Page One Google and Yahoo Listings for both sites within weeks.

His focus on how to get new business for me through high visibility in Google also helped me to identify ways I can attract new clients. His Business Advice was extremely helpful.

But the clincher was Terry's 60-day Money Back Guarantee if he could not get my sites a Top 20 Google Ranking.

Highly recommended.

Keith Erskine

Testimonial

I can’t thank you enough Terry for being such a solid, consistent, skilled, ethical, generous coach, advisor and tech support whizz person.

I deeply appreciate the work you do and the way in which you do it.

You answer questions I hadn’t thought to ask, offer solutions to problems before they become a problem and take a whole lot of worry and stress out of this project that could otherwise derail me.

Bless you Terry Fisher!

Maggie Good

Testimonial

Thank you Terry for doing such a great job on my Florists Online Gold Coast website.
 
 
My new Gold Coast Mobile Flower Service is already on Page 1, and Gold Coast Roses is almost there (currently at #12, and climbing).
 
I enjoyed the training you gave me, and I found you very easy to work with.
 
Best Wishes,

Wendy

Testimonial

Terry has already built one website for me - www.boatrepairsgoldcoast.com - that delivers regular business, so I got him to build another website - www.antifoulinggoldcoast.com.au.
 
I have found Terry easy to work with, and he has got me Google page 1 rankings. The general business advice Terry gave me was also invaluable.
 
Andy Giese,
Gold Coast's Best Boat Repairs -
Ring 0439 706 956 now.