Small Business Websites
For Successful Gold Coast Business Websites, “Integrated Website Marketing” is vital – Video 3 of 4.
Integrated Website Marketing involves blending Gold Coast Website Design, YouTube Marketing, Article Marketing, SEO, and Social Media if applicable. Unfortunately, these elements come in and out of favour as far as effectiveness is designed. For example, when I started this business Ezine Articles and MySpace were absolute Powerhouses. Today, the “powerhouses” have changed, with Google + having been introduced, alongside such giants as Pinterest.
When you are shopping for a new small business website, the website design should ideally include all of these elements that are currently in favour. Steer clear of website designers who think the job is finished once they build your website – Integrated Website Marketing is vital, and can only start once your Gold Coast Small Business Website is finished.
In addition, we recommend a custom business website template, so that you stand out from other business websites, particularly your competitors. Any Gold Coast business websites designer should be able to create a unique look for your website. In fact, here is a little-known fact that you need to know. The majority of Free Website Themes are free for a reason – they include links to other websites. Most free themes have links that are innocent enough, usually back to their own business – which is a fair exchange for giving you a free theme. However, you need to check these links – some go to quite unsavoury websites, including in a small minority of themes, porn sites.
Note: If you prefer reading, there is a transcript of the video below.
Creating your small business website is a job for a professional Gold Coast business website designer with experience in Integrated Website Marketing; a cheap business website will look – cheap! We provide affordable website design, with Guaranteed results – and Google Rankings should be a cornerstone of your Business Plan.
While it takes skill to set up Gold Coast business websites initially, day to day website management is simple; we cover that in the next video.
In the meantime, here is another website we have built:
Transcript of the video:
Integrated website marketing is about getting as much exposure as possible from different sources.
The first source is online video and obviously people love YouTube; people are spending more time on Youtube than Google now so it’s an absolute must-have as part of your integrated marketing plan.
The second one is article directories and there are some very important ones like Ezine articles that will give you traffic from one article for years to come, and the third is social marketing social media like Facebook, MySpace, Twitter etc.
They are important to people under 30, so you need to look at the demographics of who you’re marketing to. If it’s an Aged Care facility, then social media probably isn’t that important. If it is iPods, it certainly is important.
We will produce a Youtube video for you and we will guarantee that you will get 1,000 hits on your video within 21 days and that’s as important as a guaranteed top 30 Google ranking, because there’s no point in being on YouTube if no one sees you.
For your article, you can either write it for us if you enjoy that; if you don’t, we will write it for you. We will publish it for you, so we can do all that for you if you wish. Then there is Social Marketing, and it really depends on what your market, and particularly your age group, is.
We then walk you through a few examples in the video. In the next video, we will look at how simple and easy it is these days to have a WordPress website and why you don’t need to be afraid of the technology anymore.
NOTE: Things change quickly online. Ezine Articles and Myspace WERE powerhouses in the past, but not in 2019 (Although articles will always be important, especially on your own website). Choose what works in whatever marketing climate is right for today.
Contact us today on 0468 420 470 and let us get your Gold Coast Small Business Website up and running!
Gold Coast Small Business Website Design – Affordable web design from a quality Gold Coast web design company, with a YouTube video included.
Video 2 of 4. This video discusses Small Business Website Design, using a House as an easy example people can relate to. Preparation and planning BEFORE you start is essential; just as you would not build a house without plans, neither should build a website without thorough planning. Check out the video below BEFORE you buy your domain name (we prefer to recommend one for you, usually from several options). Effectively, your Web Hosting (we can provide it) is the LAND on which you build your house; the Domain Name is the ADDRESS of your house, and the website is the HOUSE itself.
We also discuss in detail how to setup your Categories to make things as easy as possible for both Google and potential clients.
“Keywords’ are one of the most fundamental parts of your website’s success – the video outlines why, but we also like to have a 10-minute chat on this before we start work. Get your Keywords wrong – and everything else falls over! As an example, a website called www.JoeBloggs.com does not tell people what you do, or where your business is located. On the other hand, www.SurfersParadise24hourPlumbing.com tells both Google and your human visitors EXACTLY what your business is about. Remember, Google serves up 10 results per page and people click through to websites from that list – If your business stands out as exactly what they need, you have a good chance of getting the click.
Our Gold Coast Small Business Website Design company Guarantees a Top 30 Google Ranking, plus we offer 1,000 Guaranteed YouTube views (may take 3-4 weeks).
We also provide REAL PROOF in the video below of successful Google rankings for our Gold Coast Business Websites. If you prefer reading to watching video, there is a Transcript below.
Your Gold Coast Small Business Website Design package also includes professionally written Articles – a highly affordable element of web design service. Do business with the ethical Gold Coast website design company that also has the SEO skills to get you highly ranked on both Google and YouTube.
See www.businesswebsitesgoldcoast.com/sample-websites for sample Gold Coast small business websites.
Here is a Small Business Website Design that worked for a Cairns Beautician wanting break into TV and Movie Makeup, and specialising in Body Art. Small Business Website Design for a Panel Beater or a Hotel, for example, would need a completely different look.
This is one of our secrets – working with you on a “look” that is right for YOUR business. This is very important, as we custom design your website, not work from “templates” as other Small Business Website Design Companies do.
To be honest, this look is not my cup of tea – But what the Client wants is always more important than what I think.
Small Business Website Design for Beautician
Note too the great DomainName we found: www.CairnsNailsandBeauty.com – there ARE still great domain names out there if you have the expertise we do in finding them.
Transcript of the video above:
Websites are like houses – they need firm foundations and they need careful preparation in the planning stage.
There are three major elements that you have to be very careful about. The first is the URL or domain name that you choose. If you put a website up like www.JoeBlogs.com, that tells neither Google nor your readers what your website is about. On the other hand, if you have www.24 houremergency plumbing.com, people know exactly what it’s all about and so do Google.
if you think of your website structure in terms of a filing cabinet – the domain name is the filing cabinet; the drawers within that are what we call categories; and the individual papers (your web pages) have descriptive names. You have to make sure that your website is harmonious so that it’s it’s all working towards the same purpose.
So for example, if you had a website www.videomarketingservices.com then your categories might be plumbers marketing videos, hairdressers marketing videos, vet marketing videos and so on – all things that work together to enhance the actual domain name itself – then Google and your clients know exactly what your website is about from the mix of those things.
The third thing is your keywords. You really need to get inside your clients head and say, “okay what would people search for?” Because if you have a great website, but no one ever sees it, then it’s not a great website. You need to have a website where people search on phrases that you have optimized your website for.
So in our “24 hour emergency plumbing” example, that would be one of your keywords – because if people look for that, they are looking for you in a hurry and they’re looking to buy. The other thing that you need to look at is that everyone is looking for the latest magic bullet that gets you into the top 30 in Google overnight; there isn’t one. The secret to Google is very very easy – just give Google what they want. If you try and fool Google, it may work for a little while but in the long run, it just does not work.
So – good interesting content, that is informative and helpful – that is what will get you high in Google. So let’s look at what we are going a guarantee for you. First, we will guarantee that you will be in the top 30 results in Google and Yahoo within as little as 60 days, and secondly, we will guarantee that your Youtube video has at least a thousand views within the first 21 days.
In the next video, we look at “Integrated Web Marketing,” where we put together your website, Youtube, articles and social media.
Four Fabulous Ways to Increase Your Sales – One of the Secrets to Improving Google Rankings is using Ezine Articles; they are to Article Marketing what Google is to Search Engines. And it is not rocket science (although their manual review requires you to submit quality work).
Here is an example of an Ezine Article I have live on my account. You are allowed to use articles you find at provided you leave the Article and Author Bio intact; you must not change them in any way.
Enjoy my Ezine Article on …
Small Business Websites – Four Fabulous Ways to Increase Your Sales
If you are only reaching “offline” customers, your business is reaching only a fraction of your potential customers. Here are Four Fabulous Ways to Reach More Clients.
1. Get a Small Business Website
It does not have to be flashy or expensive – but it works for you 24 hours a day, 7 days a week, does not call in sick – and even works every public holiday!
Determine your needs and do not be pressured into paying thousands for a small business website that is far more than you need. These days a full small business website can cost under $500, and an Online Brochure under $200.
2. Interact with your clients.
Use WordPress to build your Business Website. It allows two-way communication and can help your clients to feel they know you before they even meet you. While it is true that people buy products or services, remember that they deal with people. Feature your people as well as your product or service.
A Small Business Blog is less formal than the old-fashioned traditional websites; you can afford to let your personality shine through. By offering free advice and tips, not only do you come across as helpful, you build credibility in the eyes of potential clients; you may even be perceived as an expert in your field.
3. Use Video to reach clients.
YouTube is so powerful Google bought it! If Google rates YouTube that highly, so should you. Create a YouTube video and point it at your website to bring you a whole new breed of clients to your small business blog.
The big difference – critical for your business – is that people spend far more time watching a video than reading a web page. Even a bad video gets watched if it has interesting content. People tend to be a little afraid of video until they try it and realise it is nowhere near as hard as they thought.
A series of photos can now be easily turned into a video – you can even “Google” Cam Studio and get free software to create your videos. Add slides with narrative if you do not want to speak on your video, and easily add a music soundtrack behind. And uploading to YouTube is fast and easy.
If video still scares you, it is possible to pay someone as little as $45 to create and upload your small business video, and a slide-show video as described above will rarely exceed $120.
4. Use Feedback to improve your products or services.
A small business blog allows your potential clients to leave you feedback via Comments. This scares many would be website owners needlessly; you get to choose which comments appear on your small business blog.
Obviously complimentary comments go through – these are essentially free Customer Testimonials and very powerful for increasing sales. Likewise, the total idiot comments get deleted by you.
Which leaves justifiable criticism. There are two ways to use this. The first is to use it as a “silent” product / service improvement tool. Here, you delete the comment but make the improvement, thanking the commenter by private email. I do not do this; I make it public. The advantage of this second approach is that people see you take notice of constructive feedback and do something about it; which method you use is up to you.
Use these four ideas and your interaction with potential clients / customers improves, providing a great opportunity for increased sales. There are more free small business tips on our website and we will be adding further EzineArticles on improving your small business.
Terry Fisher builds highly affordable Small Business Websites with Guaranteed Top 30 Google Rankings.
His premium Small Business Blogs use original designs, not the free themes that can be found all over the web. Designing a look specially for your business allows photos of you and your products to be included in your small business blog theme.
Terry offers a range of prices that allow you to choose the size that fits your business, whether it is a Small Business Blog or a 24-7 Online Business Brochure – You pay only for what you need.
A feature of Terry’s Websites is that he Guarantees a Top 30 Google Ranking – Or you get your website for free. Proof of his Top 30 Google Rankings for sites he has built are displayed on his site, as are Samples of the Small Business Blogs he has built for clients.