Video 2 of 4.  This video discusses Small Business Website Design, using a House as an easy example people can relate to.  Preparation and planning BEFORE you start is essential; just as you would not build a house without plans, neither should build a website without thorough planning.   Check out the video below BEFORE you buy your domain name (we prefer to recommend one for you, usually from several options).  Effectively, your Web Hosting (we can provide it) is the LAND on which you build your house;  the Domain Name is the ADDRESS of your house, and the website is the HOUSE itself.

We also discuss in detail how to setup your Categories to make things as easy as possible for both Google and potential clients.

“Keywords’ are one of the most fundamental parts of your website’s success – the video outlines why, but we also like to have a 10-minute chat on this before we start work.  Get your Keywords wrong – and everything else falls over!  As an example, a website called www.JoeBloggs.com does not tell people what you do, or where your business is located. On the other hand, www.SurfersParadise24hourPlumbing.com tells both Google and your human visitors EXACTLY what your business is about.  Remember, Google serves up 10 results per page and people click through to websites from that list – If your business stands out as exactly what they need, you have a good chance of getting the click.

Our Gold Coast Small Business Website Design company Guarantees a Top 30 Google Ranking, plus we offer 1,000 Guaranteed YouTube views (may take 3-4 weeks).

We also provide REAL PROOF in the video below of successful Google rankings for our Gold Coast Business Websites.  If you prefer reading to watching video, there is a Transcript below.

Your Gold Coast Small Business Website Design package also includes professionally written Articles – a highly affordable element of web design service.  Do business with the ethical Gold Coast website design company that also has the SEO skills to get you highly ranked on both Google and YouTube.

See www.businesswebsitesgoldcoast.com/sample-websites  for sample Gold Coast small business websites.

Here is a Small Business Website Design that worked for a Cairns Beautician wanting break into TV and Movie Makeup, and specialising in Body Art.  Small Business Website Design for a Panel Beater or a Hotel, for example, would need a completely different look.

This is one of our secrets – working with you on a “look” that is right for YOUR business.  This is very important, as we custom design your website, not work from “templates” as other Small Business Website Design Companies do.

To be honest, this look is not my cup of tea – But what the Client wants is always more important than what I think.

Small Business Website Design for Beautician

Note too the great DomainName we found:  www.CairnsNailsandBeauty.com – there ARE still great domain names out there if you have the expertise we do in finding them.

Transcript of the video above:

Websites are like houses – they need firm foundations and they need careful preparation in the planning stage.

There are three major elements that you have to be very careful about.  The first is the URL or domain name that you choose.  If you put a website up like www.JoeBlogs.com, that tells neither Google nor your readers what your website is about.  On the other hand, if you have www.24 houremergency plumbing.com, people know exactly what it’s all about and so do Google.

if you think of your website structure in terms of a filing cabinet – the domain name is the filing cabinet; the drawers within that are what we call categories; and the individual papers (your web pages) have descriptive names.  You have to make sure that your website is harmonious so that it’s it’s all working towards the same purpose.

So for example, if you had a website www.videomarketingservices.com then your categories might be plumbers marketing videos, hairdressers marketing videos, vet marketing videos and so on – all things that work together to enhance the actual domain name itself – then Google and your clients know exactly what your website is about from the mix of those things.

The third thing is your keywords.  You really need to get inside your clients head and say, “okay what would people search for?” Because if you have a great website, but no one ever sees it, then it’s not a great website.  You need to have a website where people search on phrases that you have optimized your website for.

So in our “24 hour emergency plumbing” example, that would be one of your keywords – because if people look for that, they are looking for you in a hurry and they’re looking to buy.  The other thing that you need to look at is that everyone is looking for the latest magic bullet that gets you into the top 30 in Google overnight; there isn’t one.  The secret to Google is very very easy – just give Google what they want.  If you try and fool Google, it may work for a little while but in the long run, it just does not work.

So – good interesting content, that is informative and helpful – that is what will get you high in Google.  So let’s look at what we are going a guarantee for you. First, we will guarantee that you will be in the top 30 results in Google and Yahoo within as little as 60 days, and secondly, we will guarantee that your Youtube video has at least a thousand views within the first 21 days.

In the next video, we look at “Integrated Web Marketing,” where we put together your website, Youtube, articles and social media.

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