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SEO in 2019 is different, so let us look at what works and what doesn’t. Before we get started – How many of you guys running a business outside of web design are SEO experts?  You might be an expert plumber or hairdresser, but SEO is a VERY specialised skill set.  And it is constantly changing.

The first tip I have for you is that adding regular new content can drive a ton of traffic – you really need a minimum of one post per week to your website, more is better.  Google loves QUALITY content; content is king, but it needs to be unique and interesting to your readers. So, if you go out there and you just write tons of new posts because your competition ranks for these terms, it won’t necessarily work.  Regurgitating the same information over and over again does not get results in 2019. What you do need to do is create brand-new unique content. You have to write about fresh stuff that people haven’t seen before. So, instead of focusing on writing every week, focus on writing new, unique and interesting content every week!  People are looking for new information and they’re craving it now more than ever right now.

As well as adding NEW content, update your EXISTING content. Google soon gets tired of old-fashioned, outdated content. There’s content online on everything. Whatever you’re writing on, there are 50 other articles similar to that. If are you going to work smarter, write brand-new, fresh content or re-write existing content. But even with your new, fresh content, other people are going to copy you, so you need to update it.  It doesn’t have to be monthly, but, at the least, once a year go into your best-performing articles and update them.  It is also worth having a Copyscape account to catch people who are blatantly copying your content.

You need to take a wide approach, both online and offline – and you need to do that for a long period of time. I’m not talking a few months, I’m talking about a year or two – your brand will get bigger and bigger and you’ll find that it’s easier for to rank on Google.  Anyone who tells you they can rank you in no time is, quite frankly, talking garbage.  Just Google what Google itself says about claims to rank you quickly – it cannot be done.  One good strategy is to use Adwords in the beginning and slowly transition to Organics results.  Ring us on 0468 420 470 if you need help from a Gold Coast based Certified Adwords Specialist.

Another tip covers how to build link structures, but even that is getting harder than ever. Everyone’s hitting each other up these days for links.  So instead of just going out there and trying to link to just anyone, go for high-quality links like Youtube, Facebook etc. Also, if someone links to three, four, five of your competitors but not you, you know that they are open to connecting with you if you make them an offer to swap links.

Another tip is to make sure that your website is Mobile Friendly. Google has a mobile-only search engines as well as one just for your desktop and laptop machines.  Yes, people have 4G and 5G phones, but just because they have fast phones doesn’t mean they’re in an area with strong reception, so they may not be able to access your website fast.  Use Google Page Speed to determine what you what you need to fix to load faster in Google’s eyes.

And of course, everyone should be on HTTPS by now; if you aren’t, switch to https, it’ll help massively, as well as having a firewall to protect you.

The final tip I have for you is to build your Brand. Google is looking for “Brand Signals” and if you are wondering how big your brand is, go to Google Trends and check your brand name versus your competitors.  The reason Google rates Brands labels is that it builds trust. They know that if people are looking for your brand, they trust you, and you’re less likely to create garbage content or write content for the sake of content.  If you want to build a label, you need to do it offline as well.

And if you are looking for a good Gold Coast SEO Company, ring us now on 0468 420 470 and we will give you a good old-fashioned appraisal, with no BS and at no expense.

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What Kind of Website Do I Need? And What Do Websites Cost? This is a bit like asking What kind of Car do I need? And what do Cars cost? It varies, depending on your needs and the budget you have.

So let’s look at the different types of websites, along with an indication of cost.

WordPress Websites

The WordPress Websites we build range from …..  $395 (Simple Start-Up Website for a new business on a very tight budget) to …..  $495 to $695 (Website for an established business with a reasonable budget) to …..  Up to $995 (ECommerce Website selling hundreds of items)

We will go into more detail later.

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Here are some essentials you need to check before deciding on a Gold Coast Web Design Company.

1. What is included in the price, and what is an add-on? Many Gold Coast Web Designers charge extra for things we included in the base price.

2. Is a Guaranteed Google Ranking included? We are very clear that we Guarantee you a Top 30 Spot in Google, or you get your website for the $200 Deposit! If you are looking at a Gold Coast Web Designer that is not guaranteeing results, we suggest looking elsewhere.

3. Is a Youtube Video included? Youtube is now so big it is critical to your online success. We include a Youtube video in the $495 you pay for our Gold Coast Web Design package. The video is created from images you provide and you can click here for more info on Gold Coast Business Videos. Just for clarity, the $295 mentioned on that page is for a video only; if you buy the $495 Gold Coast Web Design package, the Youtube video is included in the price.  If you already have a website and just want to add a video, the price is $295 for the video on its own.

4.  Is training included?  The “sting in the tail” with many Gold Coast Web Design packages is that you are at the mercy of the web designer for every little change in the future – and it is usually chargeable.  We include one hour of training, which will enable you to do most changes yourself, at no cost.

5. Are the “Mandatory Web Pages” Google looks for included in your Gold Coast Web Design package, eg, Privacy, Anti-Spam, etc.  Do not expect Google to take you seriously without the critical web design factors the Pros included.

6.  Are Sample Gold Coast Business Websites available for you to check out?

7.  Are screenshots of the Google results for those Sample websites shown?

8.  Is a “Custom Design” included in your Gold Coast Web Designers package, that allows you to use your images and Logos?  Or are you forced into choosing from just the Templates they have available?

Hope you enjoyed this Gold Coast Web Design Checklist

Check out Terry Fisher on 0468 420 470 for top Gold Coast Web Design at sensible prices – with a Guarantee!

Terry Fisher, Gold Coast Web Designer

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If you are a small business owner, it is paramount to have a well-designed website. With a well-designed site, you will attract more traffic and enjoy better rankings on major search results. It is the uniqueness of your site design that allows you to gain an edge over your competitors. This is why it is important to invest your resources in terms of time and money to ensure that you have a website design that stands out from the others. To assist you in this process, here are some Top Small Business Website Design Tips you should follow in 2018.

Ensure your website is easy to navigate

If your visitors find it hard to navigate through your website, they will simply go to your competitors’ sites. You have to make sure that your site design is friendly to all users. The best way to do this is to ensure that users do not waste time or have difficulties when looking for information they need. Your small business website should have a solid navigation that also assists the search engines to index your content and improve your visitors’ experience. You can make your site easy to navigate by linking back to the homepage from all pages, keeping vital information on top and improving your site footer.

Design For a Mobile-Friendly website

A large percentage of people are now using mobile devices to access the web. This means that if your website is not mobile friendly, it will not offer good value to visitors. You simply must have a mobile responsive website because it is through mobile devices that most traffic is expected to come in 2018. Make sure that your website is responsive to all mobile devices in order to take advantage of the high number of people using such devices.

Make your Home Page clutter free

It is important to note that visitors rarely read all the information on your website. They usually scan the pages, noting keywords and important sentences. With this in mind, it is necessary to have a web design that appeals to the emotion of your visitors instead of focusing on the word count. Your site home page should have less information for your visitors to read, remember or click. Only have information that your visitors can process and evaluate easily, understand what your site is all about, and what you expect them to do. This increases their chances of them taking the desired action. Use icons and images as another way of communicating your point to your target audience. One of our most important Top Small Business Website Design Tips is to design for your visitor’s convenience.

Application of colourful and strong fonts

The font used in a website determines its success to a significant extent. In 2018, it is advisable you use strong and colourful fonts. Such fonts give your site a strong visual emphasis that makes it not only attractive to visitors, but also makes them spend more time on it. This is more important owing to the fact that mobile devices have already taken control of the digital world. To enhance success, you need to have the key phrases and keywords emphasized using bright colours and bold fonts.

Integrate social interaction elements

Social networking sites have gained high-level popularity and it is expected that they will reach a new high in 2018. Therefore, it is necessary to ensure that your website integrates social interaction elements. This will encourage social interactions on your website, leading to more business. You can do this by using social media buttons that encourage your visitors to share your content, like your page, or post comments. It is also possible to have social media apps that connect to your website to allow instant interaction and sharing.

Apply site animation

Animation can have a great impact on making your website interface and ideas easy to understand. This is necessary because most visitors are in a hurry, so your site should convey important information fast. Animation also helps to convey complex ideas in an engaging manner. You can use storytelling, appealing images and other forms of animations to make your site information more understandable and make it friendly to users.

Bottom line

The most important thing to make your small business website a success is having all elements that make it user-friendly. This is a great way to attract more traffic and high referral rates.  We hope you have enjoyed these Top Small Business Website Design Tips!

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Ensure you give priority to your user’s needs. It is not about what you want to sell, it is about what they want to buy. If you are focused on meeting your user’s needs, then your product or service sells itself. Ensure they have a first-class user experience by providing good navigation that enables them to find what they need quickly. Try to see things from your visitor’s perspective when you creating your Gold Coast business website design.

Gold Coast Business Web Design Tip 2

A newsletter is pretty much essential. When people first visit your website, they may not be ready to buy. Capturing their e-mail and sending them useful, helpful, information over the next 2 to 3 months will help you to sell at the time they are ready to buy. Remember to include an unsubscribe link in your newsletter; Spam is a serious problem and you do not want to be accused of spamming your visitors.

Gold Coast Small Business Web Design Tip 3

It is important to design any website for viewing across a range of devices. Your visitor may be watching on a wide computer screen, a laptop, a tablet, a large mobile phone, were very small mobile phone. These days I design in a manner that gives a consistent view across all computers and phones. One of the biggest problems we websites these days is that many of them were built when the computer was still dominant. During June 2013 views on a mobile phone exceeded those for views on a computer for most industries. If you already have a website, you need to check that it looks good across a range of viewing devices.

Gold Coast Business Website Design Tip 4

Sometimes multiple websites are a good idea. It is important to keep your website focused on one thing so that both Google and your visitors understand clearly what your website is about. So for example, if you have a sewing business and also a bed-and-breakfast business, both run from your home, you should have a website for each.

It may be important to have more than one website for geographic locations too. If you are running a business that is operating in different cities, two websites – one for each city – will help you to stay geographically focused.

When creating a strategic direction for your business, make a decision as to a single website or multiple websites. At this stage, if you design multiple websites, make sure that you buy the domain names for all the websites so that you can implement your strategy knowing that all the domain names you want are under your control.

Gold Coast Business Website Design Tip 5

Make sure you include video in your Gold Coast business website design. If a picture is worth 1000 words, then it’s equally true that a video is worth 1000 pictures. Google actually owns YouTube, so it helps in getting your website ranked, and your video will get ranked as well in its own right.

Gold Coast Business Web Design Tip 6

Be cute, but not too cute. Avoid trying to add every new gadget to your website. It can be tempting to make your site looks cutting edge by including every new web design option out there but it can end up turning people off. Simple will generally get the job done even better than a flashy layout.

Gold Coast Small Business Website Design Tip 7

Talking of flashy, try to avoid using Flash on your website. It simply does not work well on some mobile devices, particularly Apple.

Gold Coast Business Web Design Tip 8

When designing your website, it is a good idea not to stray too far from popular conventions. For example, most users expect that when they click on the website logo at the top of a webpage, they will be taken to the home page of the website. If your Gold Coast business website behaves differently, it may confuse your visitor.

Gold Coast Business Web Design Tip 9

Try to make your site entertaining by putting plenty of graphics on your site. You want to wrap your text around images so that your site looks interesting. With content that catches the eye, visitors are interested in whats on your site. When you have content that is one massive block of text, people click off.

Gold Coast Business Website Design Tip 10

If you want a pro look, go with the Pros. We work with you to ensure that our web design expertise is blended with the expertise you have in your business. We do several things that other web designers do not do. For example, we will provide training and show you how to make small changes to your website; many web designers will not show you this because they want to charge you large sums of money for changes you could quite easily make yourself.

We also provide a custom look that incorporates graphics relevant to your business. Many web designers use free templates; you want to look that is unique to your business.

We also manage your website for you. Web design is constantly evolving, and we make sure you stay current. An important part of this is website security, which many web designers fail miserably on.

We also have YouTube channels that are highly-ranking, and you can see samples of our videos here.

For samples of our Gold Coast business website design, please click here.

We hope you have enjoyed these  Tips.  For free advice and a quote for your Gold Coast Business Website Design please ring 0468 420 470 now.

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And make sure you Check Out: Buying A Website: Avoid Buying A Lemon! below before you buy from me or anyone else.

Yes, you can buy it outright for as little as $195 or up to $495 for the “Rolls Royce” version. Price points are $195, $295, $395 or $495 depending on your needs and budget.  If you click the “Sample Websites” at the top, most of these are $495 sites, including videos and uploading to YouTube for greater exposure.  We also work with you to produce a couple of articles for your site – maybe profiling you, your product, what makes you different etc.  In terms of Gold Coast web design, our focus is more on getting new customers for you than having a flashy website no-one ever sees.

The $195 is basically an “online brochure” that allows you to add a website address to your business card and add pictures of your product to the website (effectively “expanding” your business card, eg, see products at www.mywebsite.com).

For the $395 and $495 versions, you can have a “custom” look including your pictures in the header (most websites / blogs are built from “templates” and so there can be hundreds of sites looking like yours).  Our Gold Coast website design custom themes include making you “look” different.

The big advantage with the $495 version is that you *might* get it for free; IF we can not get your site in the first 30 Google or Yahoo Results within 60 days of site completion, no charge.  This involves a lot of “behind the scenes” work and is the main difference between the $395 and $495 versions.

We do have a $595 Platinum Model, but many people may not need it.  For $595, we Guarantee a Page One Google Listing, which involves extra work and extra costs for me.  To be honest, the $495 website that Guarantees a Top 30 Google Listing usually results in several Top 30 Google Listings, at least one of which kicks on to a Page One Google Listing.  However, it depends largely on how competitive your Keywords are; we discuss this before sign up.

And, your Small Business Website will be ready in days not months!

We specialize in providing a Quality Solution at an Affordable price. You can get a cheap Gold Coast Business Website built, but it is just that – Cheap.  And a cheap image is not want you want for business.  Check below to find out why cheap business websites on the Gold Coast could destroy not only your business, but you personally!

To Get Your Small Business in front of people looking for exactly what you are selling – Please ring Terry on (07) 55 348 322, or email me at  terry.aust@gmail.com Look forward to working with and delivering a great small business Gold Coast website !

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What is the One, Sure-Fire way to avoid being ripped off?

Easy. Put the risk on us.

This is what makes us different. We build your basic small business website for a $100 deposit.  We then add 2-3 articles, a video, your contact details and info about you and your Gold coast small business – Only then do we ask you for the balance.

And – big advantage – if I do not get paid until your site is complete, you can stop worrying about it dragging on for months (7-10 days is the norm).

Most small business website design firms are asking $3,000 – $10,000 upfront.

Not here.

We are so confident you will be blown away by what we offer, we are prepared to take the risk. See our “Sample Sites” pages – these are high quality small business websites; in some cases better than websites people have paid $ 000’s for. Try getting that quality elsewhere.

If you prefer to buy your small business website outright, it is a ridiculously low $495 one-time payment (plus $20 per month if you want us to host it for you and do ongoing maintenance, like weekly backups).  If you host it yourself, the cost is $495 one-time with no ongoing payments.

So ring Terry on 0468 420 470, or email him at terry.aust@gmail.com Look forward to working with and delivering a great small business website !

An example of what you can get :

Please see “Sample Websites” Page for more examples

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In the article above, you will see our best selling Gold Coast Business Website sells for $495.  We offer a 10% Commission to anyone who brings us business; we round it up to $50 per order.

Now you probably have friends who have been saying for years, “I need to get a website.”   Just send them my way – And I will send $50 your way (for a $495 website order).   Of course, if you have 5 friends that keep saying, “I need a website” if you get all of them to sign up with me, that’s an extra $250 in your pocket – just for getting family and friends to do what they want to do anyway!

No forms to fill in – just make sure when your friends order they make it clear WHO referred them; your name and an email address or phone number will do the trick.  You get paid as soon as we do.

We built websites worldwide, so it does not matter where your family or friends are – Anywhere in Australia, USA, UK, New Zealand, etc – Just sign them up and make sure they note that you referred them and once we get paid, you get paid.

And you can be anywhere in the world too; no matter where you live, you can refer clients to us and make easy money.  If you live outside Australia, you do need a Paypal account to get paid.

All of the websites we sell attract a 10% commission; if you sell a $595 website, you get $60, if you sell a $295 website, you get $30, and so on.  This range of websites – from $195 to $995 – means if you know someone who wants a website, we probably have a “size” to fit their need.

IMPORTANT:  This is for your family and friends ONLY – We specifically prohibit you spamming people with unwanted emails.  You can obviously send individual emails to family and friends, but if we catch you spamming – and someone WILL complain – you understand all commissions will be forfeited. No ifs, no buts; NO spamming or you forfeit your commissions.

If you are looking for a an easy part time job this must be your lucky day; talk to your family and friends now.  With our affordable prices, Guaranteed Top 30 Google Rankings for the $495 website, how hard can it be to sell something to family and friends that they have been saying they need for years?

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Rodney Bartlett interviews Google’s Matt Cutts. Matt had some excellent tips for small business owners and answered a few great questions. Duration : 0:10:29

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