Top Small Business Website Design Tips for 2018

If you are a small business owner, it is paramount to have a well-designed website. With a well-designed site, you will attract more traffic and enjoy better rankings on major search results. It is the uniqueness of your site design that allows you to gain an edge over your competitors. This is why it is important to invest your resources in terms of time and money to ensure that you have a website design that stands out from the others. To assist you in this process, here are some Top Small Business Website Design Tips you should follow in 2018.

Ensure your website is easy to navigate

If your visitors find it hard to navigate through your website, they will simply go to your competitors’ sites. You have to make sure that your site design is friendly to all users. The best way to do this is to ensure that users do not waste time or have difficulties when looking for information they need. Your small business website should have a solid navigation that also assists the search engines to index your content and improve your visitors’ experience. You can make your site easy to navigate by linking back to the homepage from all pages, keeping vital information on top and improving your site footer.

Design For a Mobile-Friendly website

A large percentage of people are now using mobile devices to access the web. This means that if your website is not mobile friendly, it will not offer good value to visitors. You simply must have a mobile responsive website because it is through mobile devices that most traffic is expected to come in 2018. Make sure that your website is responsive to all mobile devices in order to take advantage of the high number of people using such devices.

Make your Home Page clutter free

It is important to note that visitors rarely read all the information on your website. They usually scan the pages, noting keywords and important sentences. With this in mind, it is necessary to have a web design that appeals to the emotion of your visitors instead of focusing on the word count. Your site home page should have less information for your visitors to read, remember or click. Only have information that your visitors can process and evaluate easily, understand what your site is all about, and what you expect them to do. This increases their chances of them taking the desired action. Use icons and images as another way of communicating your point to your target audience. One of our most important Top Small Business Website Design Tips is to design for your visitor’s convenience.

Application of colourful and strong fonts

The font used in a website determines its success to a significant extent. In 2018, it is advisable you use strong and colourful fonts. Such fonts give your site a strong visual emphasis that makes it not only attractive to visitors, but also makes them spend more time on it. This is more important owing to the fact that mobile devices have already taken control of the digital world. To enhance success, you need to have the key phrases and keywords emphasized using bright colours and bold fonts.

Integrate social interaction elements

Social networking sites have gained high-level popularity and it is expected that they will reach a new high in 2018. Therefore, it is necessary to ensure that your website integrates social interaction elements. This will encourage social interactions on your website, leading to more business. You can do this by using social media buttons that encourage your visitors to share your content, like your page, or post comments. It is also possible to have social media apps that connect to your website to allow instant interaction and sharing.

Apply site animation

Animation can have a great impact on making your website interface and ideas easy to understand. This is necessary because most visitors are in a hurry, so your site should convey important information fast. Animation also helps to convey complex ideas in an engaging manner. You can use storytelling, appealing images and other forms of animations to make your site information more understandable and make it friendly to users.

Bottom line

The most important thing to make your small business website a success is having all elements that make it user-friendly. This is a great way to attract more traffic and high referral rates.  We hope you have enjoyed these Top Small Business Website Design Tips!