Four Fabulous Ways to Increase Your Sales – One of the Secrets to Improving Google Rankings is using Ezine Articles; they are to Article Marketing what Google is to Search Engines. And it is not rocket science (although their manual review requires you to submit quality work).
Here is an example of an Ezine Article I have live on my account. You are allowed to use articles you find at provided you leave the Article and Author Bio intact; you must not change them in any way.
Enjoy my Ezine Article on …
Small Business Websites – Four Fabulous Ways to Increase Your Sales
If you are only reaching “offline” customers, your business is reaching only a fraction of your potential customers. Here are Four Fabulous Ways to Reach More Clients.
1. Get a Small Business Website
It does not have to be flashy or expensive – but it works for you 24 hours a day, 7 days a week, does not call in sick – and even works every public holiday!
Determine your needs and do not be pressured into paying thousands for a small business website that is far more than you need. These days a full small business website can cost under $500, and an Online Brochure under $200.
2. Interact with your clients.
Use WordPress to build your Business Website. It allows two-way communication and can help your clients to feel they know you before they even meet you. While it is true that people buy products or services, remember that they deal with people. Feature your people as well as your product or service.
A Small Business Blog is less formal than the old-fashioned traditional websites; you can afford to let your personality shine through. By offering free advice and tips, not only do you come across as helpful, you build credibility in the eyes of potential clients; you may even be perceived as an expert in your field.
3. Use Video to reach clients.
YouTube is so powerful Google bought it! If Google rates YouTube that highly, so should you. Create a YouTube video and point it at your website to bring you a whole new breed of clients to your small business blog.
The big difference – critical for your business – is that people spend far more time watching a video than reading a web page. Even a bad video gets watched if it has interesting content. People tend to be a little afraid of video until they try it and realise it is nowhere near as hard as they thought.
A series of photos can now be easily turned into a video – you can even “Google” Cam Studio and get free software to create your videos. Add slides with narrative if you do not want to speak on your video, and easily add a music soundtrack behind. And uploading to YouTube is fast and easy.
If video still scares you, it is possible to pay someone as little as $45 to create and upload your small business video, and a slide-show video as described above will rarely exceed $120.
4. Use Feedback to improve your products or services.
A small business blog allows your potential clients to leave you feedback via Comments. This scares many would be website owners needlessly; you get to choose which comments appear on your small business blog.
Obviously complimentary comments go through – these are essentially free Customer Testimonials and very powerful for increasing sales. Likewise, the total idiot comments get deleted by you.
Which leaves justifiable criticism. There are two ways to use this. The first is to use it as a “silent” product / service improvement tool. Here, you delete the comment but make the improvement, thanking the commenter by private email. I do not do this; I make it public. The advantage of this second approach is that people see you take notice of constructive feedback and do something about it; which method you use is up to you.
Use these four ideas and your interaction with potential clients / customers improves, providing a great opportunity for increased sales. There are more free small business tips on our website and we will be adding further EzineArticles on improving your small business.
Terry Fisher builds highly affordable Small Business Websites with Guaranteed Top 30 Google Rankings.
His premium Small Business Blogs use original designs, not the free themes that can be found all over the web. Designing a look specially for your business allows photos of you and your products to be included in your small business blog theme.
Terry offers a range of prices that allow you to choose the size that fits your business, whether it is a Small Business Blog or a 24-7 Online Business Brochure – You pay only for what you need.
A feature of Terry’s Websites is that he Guarantees a Top 30 Google Ranking – Or you get your website for free. Proof of his Top 30 Google Rankings for sites he has built are displayed on his site, as are Samples of the Small Business Blogs he has built for clients.