Video 2 of 4.  This video discusses Small Business Website Design, using a House as an easy example people can relate to.  Preparation and planning BEFORE you start is essential; just as you would not build a house without plans, neither should build a website without thorough planning.   Check out the video below BEFORE you buy your domain name (we prefer to recommend one for you, usually from several options).  Effectively, your Web Hosting (we can provide it) is the LAND on which you build your house;  the Domain Name is the ADDRESS of your house, and the website is the HOUSE itself.

We also discuss in detail how to setup your Categories to make things as easy as possible for both Google and potential clients.

“Keywords’ are one of the most fundamental parts of your website’s success – the video outlines why, but we also like to have a 10-minute chat on this before we start work.  Get your Keywords wrong – and everything else falls over!  As an example, a website called www.JoeBloggs.com does not tell people what you do, or where your business is located. On the other hand, www.SurfersParadise24hourPlumbing.com tells both Google and your human visitors EXACTLY what your business is about.  Remember, Google serves up 10 results per page and people click through to websites from that list – If your business stands out as exactly what they need, you have a good chance of getting the click.

Our Gold Coast Small Business Website Design company Guarantees a Top 30 Google Ranking, plus we offer 1,000 Guaranteed YouTube views (may take 3-4 weeks).

We also provide REAL PROOF in the video below of successful Google rankings for our Gold Coast Business Websites.  If you prefer reading to watching video, there is a Transcript below.

Your Gold Coast Small Business Website Design package also includes professionally written Articles – a highly affordable element of web design service.  Do business with the ethical Gold Coast website design company that also has the SEO skills to get you highly ranked on both Google and YouTube.

See www.businesswebsitesgoldcoast.com/sample-websites  for sample Gold Coast small business websites.

Here is a Small Business Website Design that worked for a Cairns Beautician wanting break into TV and Movie Makeup, and specialising in Body Art.  Small Business Website Design for a Panel Beater or a Hotel, for example, would need a completely different look.

This is one of our secrets – working with you on a “look” that is right for YOUR business.  This is very important, as we custom design your website, not work from “templates” as other Small Business Website Design Companies do.

To be honest, this look is not my cup of tea – But what the Client wants is always more important than what I think.

Small Business Website Design for Beautician

Note too the great DomainName we found:  www.CairnsNailsandBeauty.com – there ARE still great domain names out there if you have the expertise we do in finding them.

Transcript of the video above:

Websites are like houses – they need firm foundations and they need careful preparation in the planning stage.

There are three major elements that you have to be very careful about.  The first is the URL or domain name that you choose.  If you put a website up like www.JoeBlogs.com, that tells neither Google nor your readers what your website is about.  On the other hand, if you have www.24 houremergency plumbing.com, people know exactly what it’s all about and so do Google.

if you think of your website structure in terms of a filing cabinet – the domain name is the filing cabinet; the drawers within that are what we call categories; and the individual papers (your web pages) have descriptive names.  You have to make sure that your website is harmonious so that it’s it’s all working towards the same purpose.

So for example, if you had a website www.videomarketingservices.com then your categories might be plumbers marketing videos, hairdressers marketing videos, vet marketing videos and so on – all things that work together to enhance the actual domain name itself – then Google and your clients know exactly what your website is about from the mix of those things.

The third thing is your keywords.  You really need to get inside your clients head and say, “okay what would people search for?” Because if you have a great website, but no one ever sees it, then it’s not a great website.  You need to have a website where people search on phrases that you have optimized your website for.

So in our “24 hour emergency plumbing” example, that would be one of your keywords – because if people look for that, they are looking for you in a hurry and they’re looking to buy.  The other thing that you need to look at is that everyone is looking for the latest magic bullet that gets you into the top 30 in Google overnight; there isn’t one.  The secret to Google is very very easy – just give Google what they want.  If you try and fool Google, it may work for a little while but in the long run, it just does not work.

So – good interesting content, that is informative and helpful – that is what will get you high in Google.  So let’s look at what we are going a guarantee for you. First, we will guarantee that you will be in the top 30 results in Google and Yahoo within as little as 60 days, and secondly, we will guarantee that your Youtube video has at least a thousand views within the first 21 days.

In the next video, we look at “Integrated Web Marketing,” where we put together your website, Youtube, articles and social media.

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If you are a small business owner, it is paramount to have a well-designed website. With a well-designed site, you will attract more traffic and enjoy better rankings on major search results. It is the uniqueness of your site design that allows you to gain an edge over your competitors. This is why it is important to invest your resources in terms of time and money to ensure that you have a website design that stands out from the others. To assist you in this process, here are some Top Small Business Website Design Tips you should follow in 2018.

Ensure your website is easy to navigate

If your visitors find it hard to navigate through your website, they will simply go to your competitors’ sites. You have to make sure that your site design is friendly to all users. The best way to do this is to ensure that users do not waste time or have difficulties when looking for information they need. Your small business website should have a solid navigation that also assists the search engines to index your content and improve your visitors’ experience. You can make your site easy to navigate by linking back to the homepage from all pages, keeping vital information on top and improving your site footer.

Design For a Mobile-Friendly website

A large percentage of people are now using mobile devices to access the web. This means that if your website is not mobile friendly, it will not offer good value to visitors. You simply must have a mobile responsive website because it is through mobile devices that most traffic is expected to come in 2018. Make sure that your website is responsive to all mobile devices in order to take advantage of the high number of people using such devices.

Make your Home Page clutter free

It is important to note that visitors rarely read all the information on your website. They usually scan the pages, noting keywords and important sentences. With this in mind, it is necessary to have a web design that appeals to the emotion of your visitors instead of focusing on the word count. Your site home page should have less information for your visitors to read, remember or click. Only have information that your visitors can process and evaluate easily, understand what your site is all about, and what you expect them to do. This increases their chances of them taking the desired action. Use icons and images as another way of communicating your point to your target audience. One of our most important Top Small Business Website Design Tips is to design for your visitor’s convenience.

Application of colourful and strong fonts

The font used in a website determines its success to a significant extent. In 2018, it is advisable you use strong and colourful fonts. Such fonts give your site a strong visual emphasis that makes it not only attractive to visitors, but also makes them spend more time on it. This is more important owing to the fact that mobile devices have already taken control of the digital world. To enhance success, you need to have the key phrases and keywords emphasized using bright colours and bold fonts.

Integrate social interaction elements

Social networking sites have gained high-level popularity and it is expected that they will reach a new high in 2018. Therefore, it is necessary to ensure that your website integrates social interaction elements. This will encourage social interactions on your website, leading to more business. You can do this by using social media buttons that encourage your visitors to share your content, like your page, or post comments. It is also possible to have social media apps that connect to your website to allow instant interaction and sharing.

Apply site animation

Animation can have a great impact on making your website interface and ideas easy to understand. This is necessary because most visitors are in a hurry, so your site should convey important information fast. Animation also helps to convey complex ideas in an engaging manner. You can use storytelling, appealing images and other forms of animations to make your site information more understandable and make it friendly to users.

Bottom line

The most important thing to make your small business website a success is having all elements that make it user-friendly. This is a great way to attract more traffic and high referral rates.  We hope you have enjoyed these Top Small Business Website Design Tips!

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Frustrated by a slow down in your business?

Website underperforming?

Or worse still, no website at all?

During tough times, many small businesses are cutting their marketing budget. This is NOT the time to cut your own throat by cutting off the access to your customer base.

For a very small investment, you can have a cutting-edge small business website that brings in more customers. Simple decision:

Can you make more from increased sales than the cost involved – maybe from customers who do not even know you exist?

Selling bottled water in the middle of the Sahara Desert is great business – BUT only if people know you are there!

NOW is the time to optimise your small business website to help more customers find you. Here is the interesting bit. We build you a website. For the $495 or more version, if it is not in the first 30 Google or Yahoo results within 60 days, there is NO CHARGE to you.

Yep, no cost. Everyone knows that people stop searching Google and Yahoo after the first few pages. If you are not in those first 30 results, you are nowhere. And we do not charge you for “nowhere”.

If cost is putting you off developing a website for your small business – or you think you don’t have the time or skills – time to SERIOUSLY re-think.

Think INVESTMENT, not cost. Tell us what you want. We build a small business website tailored to your business at a cost you can afford.

If you can not generate more than that in Sales, walk away. If it generates a profit, it is a good business investment.

It is NOT about a website. It IS about a small business website that generates extra customers, that generate more sales. Way more Sales than the small cost of investing in a custom website tailored to your specific business, and optimised for the search engines to send you extra customers.

Your call. Preferably to Terry on 0468 420 470 – Or simply use our “Contact Form.’ Let’s get your small business performing now!

If you already have a good website but need it updating, check out  

Another example of the Sheer Quality you get :

Please see “Sample Websites” Page for more examples

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